Marketing the Special Library: A Perspective
نویسندگان
چکیده
منابع مشابه
Marketing in the Special Library Environment
SPECIALIBRARIES DEVELOPED IN response to a need for specific information and the emerging recognition that an organization with quick access to good information may have a competitive advantage. Effective marketing is an ongoing well-executed process of planning for favorable exchange to help achieve organizational objectives. Marketing plans in special libraries integrate library services and ...
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BACKGROUND The Center for Disability Resources (CDR) Library is the largest collection of its kind in the Southeastern United States, consisting of over 5,200 books, videos/DVDs, brochures, and audiotapes covering a variety of disability-related topics, from autism to transition resources. The purpose of the library is to support the information needs of families, faculty, students, staff, and ...
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ژورنال
عنوان ژورنال: North Carolina Libraries
سال: 1988
ISSN: 0029-2540
DOI: 10.3776/ncl.v46i3.3936